5 Tips to Attract More Parents to Your Childcare Website

In today’s digital age, your website is often the first impression parents get of your childcare center — and first impressions matter. At Cool Clique, we specialize in helping childcare centers grow their digital presence, and one of the most common questions we get is: “How do I get more parents to visit my website?”

Here are five simple but powerful tips to get more eyes (and trust) on your childcare website:

1. Make Sure Your Website is Mobile-Friendly

Most parents are browsing on their phones. If your site isn’t mobile-optimized, it could look clunky, load slowly, or be hard to navigate. A mobile-friendly design isn’t optional — it’s essential. Make sure your website adjusts well to any screen size and loads quickly.

2. Use Parent-Focused Language

Your website should speak directly to parents’ needs. Instead of listing features, highlight the benefits: “safe environment,” “nurturing teachers,” “flexible hours,” or “individualized attention.” Use words that reflect what parents are looking for in a childcare provider.

3. Show, Don’t Just Tell

Photos and videos help build trust. Include real images of your classrooms, teachers, activities, and happy children (with permission, of course). A virtual tour or quick welcome video from the director can go a long way in helping parents feel connected.

4. Keep Your Information Updated

Make sure your contact info, hours, tuition details, and open spots are current. If a parent visits your site and can’t find what they need, they’ll move on. Having a “Frequently Asked Questions” section is a great bonus, too!

5. Make It Easy to Contact You

Add a clear call to action on every page — whether that’s “Schedule a Tour,” “Call Now,” or “Join Our Waitlist.” Parents don’t want to dig around for your phone number or wonder how to enroll. Keep it simple and straightforward.

 

---

 

Want Help? That’s What We Do.

Cool Clique helps childcare centers like yours stand out online. From beautiful websites to consistent social media, we make sure you’re not just found — you’re remembered.

Let’s turn your website into your #1 enrollment tool. [Reach out to us today.]