Blog

September 25, 2026
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Procare Acquires Playground: What It Means for the Childcare Industry

Procare Solutions, the childcare management platform used by more than 40,000 centers, announced on September 14, 2026 that it has acquired Playground, a competing platform serving […]
September 23, 2026
Woman taking notes in her notepad while learning on laptop

Khan Academy’s Marketing Strategy: Building Trust Without a Marketing Budget

Khan Academy reaches roughly 140 million learners a week, runs almost entirely on donations, and still doesn’t spend much on traditional advertising. Trust and word of […]
September 18, 2026
Man sitting at a wooden table intently browsing or checking messages on his mobile phone

Talkspace’s Marketing Strategy: Making Therapy Feel Normal to Talk About

Talkspace started as a direct-to-consumer therapy app and has since grown into the largest in-network provider for mental healthcare in the country, now reaching well over […]
September 16, 2026
Woman relaxing at home listening to music on her phone

How Calm Built a Brand Around Doing Less, Not More

Calm has turned celebrities reading bedtime stories into a genuine marketing engine, and it’s worked well enough to become one of the most recognized names in […]
September 11, 2026
Women are seated around a conference table during a business meeting

Bright Horizons’ Marketing Strategy: Winning Parents Through Employer Partnerships

Bright Horizons doesn’t market to parents first. It markets to employers, and lets the employer bring the parents to them. More than a thousand major companies […]
September 9, 2026
Childcare teacher sits on the floor with a group of children and reads a book to them

The Goddard School’s Marketing Strategy: Selling Development, Not Just Daycare

The Goddard School has grown to more than 500 locations since 1988, and it’s never once tried to compete on price. Every part of its marketing […]
September 4, 2026
Close-up photo of a gray fleece jacket with Patagonia logo

What Small Businesses Can Learn From Patagonia’s Values-First Marketing

In 2011, Patagonia ran a full-page ad on Black Friday that told customers not to buy its best-selling jacket. Sales went up almost 30 percent the […]
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