How to Find Clients for Daycare: 6 Organic Ways to Grow Enrollment

If you’re running a childcare center, one of the biggest challenges is keeping enrollment full. Whether you’re just getting started or trying to bounce back after a few families left, finding new clients for your daycare doesn’t have to feel like guesswork. The key is visibility, consistency, and connection — and the good news is that you can do most of it without spending a dollar on ads.

Here are six organic strategies to help you find and attract the right families to your daycare.

1. Start with a Strong Digital Foundation

Your online presence is your first impression. Parents are constantly researching care options on their phones. Before they ever call or tour, they’re checking your website, Google reviews, and social media.

Make sure your Google Business Profile is up to date with:

• Photos of your center and staff

• Accurate hours and location

• A compelling description of your programs

• Positive parent reviews (ask for them regularly)

Showing up in local search results makes a huge difference — and it’s free.

2. Build a Parent-Friendly Website

Your website is your digital storefront. If it looks outdated, confusing, or isn’t mobile-friendly, many parents will move on. Keep it simple, clean, and informative.

Must-have features:

• An easy-to-navigate layout

• Clear descriptions of programs and age groups

• Real images (not stock photos)

• A simple way to schedule a tour or contact you

Include parent testimonials and a short video tour if possible. You don’t need anything fancy — just something real and trustworthy.

3. Leverage Local Word-of-Mouth

Your current parents are your best marketers. Create a referral program that rewards families when they bring in a new client. This could be:

• A tuition discount

• A gift card

• A fun prize for their child

Even without an official program, just asking happy families to “share us with a friend” goes a long way. You can also ask them to leave a review or tag you in posts when they talk about your center.

4. Create Helpful, Organic Social Media Content

Instead of selling, serve. Parents are more likely to trust you when they see that you care about their experience. Post content like:

• “A Day in the Life” photos and videos

• Staff shout-outs

• Parenting tips or lunchbox ideas

• Child milestones and celebrations

Consistency builds familiarity. Once you find a post style or message that performs well, you can decide whether it’s worth boosting later — but don’t rush to spend. Organic engagement can do a lot on its own.

5. Tap Into Community Connections

Sometimes the best leads are right around the corner. Get involved by:

• Partnering with local businesses like gyms, barbershops, or churches

• Hosting or attending family-friendly events

• Joining your local Chamber of Commerce or parenting groups

Bring flyers, set up a table, or offer a raffle basket to spark conversations. When people feel like they know you, they’re more likely to trust you with their child.

6. Use Email or Text Reminders

If someone expresses interest but doesn’t enroll, follow up. Use short emails or friendly text messages to check in, invite them to upcoming events, or share new openings. Keep it personal and non-pushy. A simple “Hey, just letting you know we have a few part-time spots opening in August!” can get them to re-engage.

Let’s Grow Your Enrollment Together

At Cool Clique, we help childcare centers attract the right families with organic marketing strategies that feel authentic — not salesy. From creating scroll-worthy content to refreshing your website, we can help your daycare stand out online and offline.

 Call or text: (706) 912-8091
 Email: mark@cool-clique.com
 Sign up today: www.cool-clique.com/sign-up

Let’s turn your visibility into enrollments — the smart, consistent way.