How Do I Attract Parents to My Daycare? Smart Tips to Fill Your Roster

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Toddlers creating with paper and markers

Parents today are busier, more tech-savvy, and more cautious than ever. When they’re looking for childcare, they’re not just looking for convenience or pricing — they’re looking for connection, transparency, and trust.

Here’s how to organically attract more parents and keep your enrollment strong all year long.

1. Know What Parents Are Really Looking For

You’re not just offering a service — you’re offering peace of mind. Parents want to know:

Their child is safe
Their child will be loved and supported
Their child will learn and grow in a positive environment

Reflect this in your marketing. Use words like nurturing, secure, developmentally focused, and community. If you have a curriculum, highlight it. If your teachers are long-term, spotlight that too.

2. Use Visual Storytelling to Build Trust

Show, don’t just tell. Capture real moments like:

A teacher tying a child’s shoe
Kids laughing during outdoor play
Parents being greeted at pickup

You don’t need a camera crew. Authentic iPhone footage and photo carousels on social media go a long way in helping families feel the culture of your center.

3. Engage Through Relatable Content

Think like a parent. What would stop your scroll? Try content like:

“What to Pack in Your Child’s Daycare Bag”
“3 Signs Your Toddler is Ready for Preschool”
Behind-the-scenes “Day in the Life” videos

Keep it light, fun, and educational. This positions you as a resource, not just a business.

4. Host Events That Invite Parents In

Parents want to see where their child will be all day. Consider:

Monthly story time or music classes
Open house nights with staff meet-and-greets
Back-to-school nights or holiday craft mornings

These low-pressure opportunities allow you to build relationships in person.

5. Follow Up Like a Pro

If someone calls or fills out a tour form, respond fast. Text messages often work better than email. Send a thank-you note after the tour, or share a personalized highlight from their visit.