Content Marketing Tools Should Be Using in 2023

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Iceland is a volcanic island in the middle of the Atlantic Ocean with a population of around 360,000. Though the entire country has the population of a small American city, it accommodates hundreds of thousands of tourists at any given time, making places like Reykjavík feel urban and cultured. But if I was going to explore Iceland, I was going to need a vehicle — a four-wheel-drive one at that. The roads can be challenging, and the weather is notoriously fickle. I reached out to our friends at Ice Rovers in Reykjavík and they happened to have a Snow White Rover available for me to carry my aimless ass around the ice-covered island: a Defender 110 lifted with 35” tires and all the fixings necessary to handle any unpredictable Icelandic weather Mother Nature was scheming to send my way.

he romance of sleeping on a 100-year-old sailing ship in the frigid Reykjavík harbor sounds like a decent-enough idea. It wasn’t. It was awful: cramped, smelly, and a bit cruddy-feeling. I’m a New Englander through and through, so communal spaces make me uncomfortable. I need my privacy. This is most apparent when I’m forced to share a bathroom with a bunch of other humans I don’t know. And on one fateful morning, those humans ran a train in the bathroom situated next to my cabin, and the smell woke me from a deep, drunken sleep — the perfect complement to my throbbing cranium. I don’t suggest it.

People find waiting more tolerable when they can see the work being done on their behalf

Possibly the best pizza I’ve ever had. I ate dinner here two out of my five nights in Iceland. Then, when I got home, I went and bought all of the ingredients to attempt to recreate the pizza for my friends. It wasn’t nearly as good, but it was still a hit. Go here, get the Umberto, and thank me later.

Peak-end rule

The Rover was my ticket and curiosity was my guide. This was a personal trip with no specific objective, so my agenda was as follows: food, museums (minus a particular one dedicated to dicks), a DC-9 plane wreck, soak in as many hot springs as possible, and maybe hit a waterfall or two. The Rover did exactly what it’s supposed to do; it lorded over city traffic, conquered the snow-covered roads of the countryside

• People find waiting more tolerable when they can see the work being done on their behalf
• The peak-end rule is a cognitive bias
• The time to acquire a target is a function of the distance

Here are a few destinations worth checking out — or avoiding — if you happen to find yourself with a few days and a dirt-cheap ticket and decide to make your way to the land of fire and ice. People think a soul mate is your perfect fit, and that’s what everyone wants. But a true soul mate is a mirror, the person who shows you everything that is holding you back, the person who brings you to your own attention so you can change your life.