Does Google Pay for Childcare? Here’s What You Should Know

Let’s clear this up right away: Google does not directly pay for childcare. However, Google can absolutely help you get paid by helping more parents find your daycare.

If you’re wondering whether Google is a funding source or something you should be paying attention to for your business, the answer is the latter. Google isn’t writing checks for tuition — but it is the most powerful tool you have for getting in front of parents actively searching for childcare in your area.

Here’s how Google can work for your childcare business — and how to use it to your advantage.

Understanding Google’s Role: Visibility Over Funding

Google is not a grants program. But what it is — is the #1 search engine where parents go to look for childcare. Every day, families are typing things like:

• “daycare near me”

• “affordable childcare in [city]”

• “preschool with extended hours”

If your childcare center doesn’t show up in these searches, you’re missing out on real opportunities to grow.

Why Google Business Profile is Your Free Power Tool

This is the one thing every center needs — and it’s 100% free. Your Google Business Profile (formerly Google My Business) is what helps you appear in local map searches.

Once set up, parents will see your:

• Business name, address, phone number, and hours

• Photos of your classrooms and playground

• Google reviews from current families

• Direct link to your website

Pro Tip: Post weekly updates to your profile — event announcements, program openings, or fun photos. These updates keep your profile active and increase visibility.

Google Ads: Only After Something Works Organically

Yes, you can run Google Ads to get in front of even more families — but don’t rush into it. Ads work best when you already know what kind of content or page converts parents. Instead of throwing money into ads right away, start by:

• Tracking which posts or pages on your website get the most attention

• Noting what parents click on or ask about

• Testing messages in organic posts

Once something clearly works, you can confidently put money behind it and scale the results.

SEO: Make Google Work for You

Search Engine Optimization (SEO) is a way to help Google understand what your website is about so it can show you in relevant searches. Here’s how to do it without hiring an expert:

• Add keywords like “daycare in [your city]” and “affordable childcare near me” to your website copy

• Include location names in your page titles

• Use alt text on your images (describe what’s in them)

• Add a blog and post helpful content regularly

Even one blog post a month with useful, parent-focused information can boost your local rankings.

Use Google Reviews as Marketing Gold

Parents trust other parents. That’s why reviews are one of the most valuable parts of your profile. Send out review requests after a great parent interaction or at the end of a successful enrollment tour. Don’t be afraid to ask — many will be happy to support you.

In Summary

Google won’t pay your tuition bills — but it can help you fill your classrooms. With a strong Google Business Profile, consistent content, and organic SEO strategies, your center can rank higher, get more calls, and build trust before parents even walk through the door.

Want Help Using Google to Grow Your Childcare Center?

At Cool Clique, we specialize in making sure childcare centers show up where it matters — on Google, on social media, and in parents’ minds. Whether you need help setting up your Google profile, boosting reviews, or writing SEO-friendly blog posts, we’ve got you covered.

 Call or text: (706) 912-8091
 Email: mark@cool-clique.com
 Sign up today: www.cool-clique.com/sign-up

Let’s help families find you — without the stress.