How Do You Recruit Daycare Workers? Finding the Right Fit

How Do I Attract Parents to My Daycare? Smart Tips to Fill Your Roster

May 31, 2025

A small group of babies sit on the floor playing with various toys while their teacher supervises and engages them. They are each dressed casually and appear content.

Childcare staffing is tough — but not impossible. With a thoughtful approach and a strong brand, you can attract caring, qualified educators who stick around.

1. Highlight the Heart of Your Culture

Don’t just post job descriptions. Share why someone would love working at your center. What makes your environment positive, empowering, or growth-oriented?

Let your staff speak — record short interviews or create a “meet our team” video.

2. Make Your Job Posts Human and Visual

Your posts should include:

A warm introduction
Pay range and benefits
Photos or videos of your center
Clear info on shifts and expectations

Consider posting job openings on:

Facebook Groups (local and childcare-specific)
Indeed and Care.com
Local technical schools and community colleges

3. Be Present in Your Community

Build relationships with:

Early childhood education programs
Career centers
Local high schools with education pathways

Attend career fairs, offer internships, or invite students to shadow your team.

4. Always Be Building Your Hiring Pipeline

Even if you’re not hiring now, you can:

Create an “interest” form on your website
Collect names at community events
Start a waitlist of strong candidates

That way, when someone leaves unexpectedly, you’re not starting from zero.

5. Train and Onboard With Intention

Great hiring is just the start. A clear training process, shadowing days, and weekly check-ins in the first month make a huge difference in retention.