How to Advertise for Childcare: 5 Proven Strategies That Actually Work

Getting your childcare center in front of the right parents doesn’t require a big budget. In fact, some of the best advertising is free — it just takes a bit of consistency and creativity. If you’re not quite ready to spend on ads, that’s okay. Start with these five smart strategies that help you build a strong foundation and grow your presence organically. Once something is working, you can always scale it with paid ads down the line.

1. Claim and Optimize Your Google Business Profile

Before you post anything to Instagram or print a flyer, make sure you’ve claimed your Google Business Profile. It’s one of the easiest and most powerful ways to get found when parents search “childcare near me.” Here’s what to include:

• High-quality photos of your center and staff

• A warm, welcoming description of your programs

• Updated hours, address, and phone number

• Plenty of parent reviews — don’t be shy about asking families to leave one

Once you’re listed and active, you’ll start showing up more often in local map searches.

2. Post Organically on Social Media

Instagram and Facebook are essential tools for connecting with today’s parents. But instead of jumping into paid ads right away, focus on consistent, engaging content. Share:

• Behind-the-scenes photos of daily activities

• Staff shout-outs or introductions

• Tips and helpful advice for parents

• Holiday crafts or snack ideas from your classroom

• Enrollment reminders or waitlist updates

Use hashtags to expand your reach and test different content types like carousels, reels, or simple photo posts. Once you find a post that gets strong engagement, that’s when you might consider boosting it with a small ad budget.

3. Build a Website That Works for You

Think of your website as the front door to your business. When parents are comparing centers, they’ll visit your site before they ever call or tour. Your site should:

• Be easy to navigate and mobile-friendly

• Include clear program details and pricing ranges

• Feature testimonials and real photos

• Offer a quick way to schedule a tour or ask a question

If you don’t have a website, or if yours feels outdated, that’s a missed opportunity. It’s one of the few platforms you control completely.

4. Partner with Local Businesses and Events

Your community is full of marketing opportunities. Build visibility by partnering with:

• Pediatricians, dentists, and local clinics

• Coffee shops, gyms, and barbershops

• Schools, libraries, and afterschool programs

You can also host your own events like “Storytime Saturday” or a back-to-school supply drive. Being active in your neighborhood builds trust and keeps your center top of mind.

5. Encourage Word-of-Mouth and Parent Referrals

The best leads often come from the parents already enrolled. Make it easy (and rewarding) for them to share your center with friends. Consider offering a referral bonus like a free week of tuition or a gift card. You could even create shareable graphics they can post on social media. Happy parents love to spread the word — give them the tools to do it.

Need Help Marketing Your Childcare Center?

You don’t have to figure this all out on your own. At Cool Clique, we specialize in helping childcare centers grow with digital marketing that actually works. From creating scroll-stopping posts to building beautiful websites, we’ve got your back.

 Call or text: (706) 912-8091
 Email: mark@cool-clique.com
 Sign up today: www.cool-clique.com/sign-up

Let’s turn your childcare brand into the go-to option for families in your area.