Introduction

Online reviews can make or break your childcare business. Parents trust Google reviews for daycare centers before making an enrollment decision. If you’re struggling to get more positive reviews, follow these proven strategies.

1. Ask Happy Parents Directly

Don’t wait for reviews to happen—ask!

• At the end of a successful tour, ask parents if they’d be willing to leave a Google review.
• Include a review request link in follow-up emails.
• Create a QR code that directs parents to your review page.

2. Offer Small Incentives

Encourage parents to leave reviews by offering:

• A discount on the next month’s tuition (where permitted).
• A chance to win a free week of childcare.
• A referral bonus for reviews and referrals combined.

3. Make It Easy to Leave Reviews

Simplify the review process by:

• Providing a direct Google My Business review link.
• Sending SMS reminders with a one-click review option.
• Creating a “Leave Us a Review” page on your daycare website.

4. Respond to Every Review (Good or Bad)

Engage with reviewers by:

• Thanking parents for positive feedback.
• Professionally addressing concerns from negative reviews.
• Showing appreciation for all feedback to build trust.

5. Promote Reviews on Your Website & Social Media

Showcase your best reviews by:

• Posting them as graphics on Instagram and Facebook.
• Adding a Testimonials page to your website.
• Using Google review snippets in ads and social posts.

Conclusion

Getting more Google reviews for your daycare is one of the best ways to attract new enrollments and build credibility. Start asking, engaging, and making the process easy for parents.