As a childcare provider, you’re capturing some of the most important moments in a child’s early years—first steps, finger-painting masterpieces, group learning, and outdoor play. These moments are not only cherished by parents but can also help grow your center’s online presence.
However, before sharing any photos or videos online, it’s essential that you have a Photography and Media Release Form on file for each child. This protects your business and shows families that you respect their privacy and consent.
Here are a few reasons why your childcare center should require a signed release form from parents or guardians:
Legal Protection
Without written consent, sharing photos of children—even on private platforms—can lead to legal challenges. A signed form protects you and your business.
Builds Trust with Parents
Parents feel more comfortable when they know exactly how images of their children will be used. A clear form shows professionalism and transparency.
Content Marketing
Photos and videos are powerful marketing tools. They help potential families see the learning environment, your team’s care, and happy, engaged children.
Memory Sharing
Parents love seeing their child’s daily experiences. Sharing photos (with permission) enhances parent communication and connection to your program.
Consistency in Policy
A release form ensures your staff knows who can and cannot be photographed, helping maintain consistency and avoid accidental posts.
You can customize and use the following form for your center:
Photography and Media Release Consent Form
Child’s Full Name: ______________________________
Parent/Guardian Name: ______________________________
Date: ______________________________
I, the undersigned, authorize [Insert Childcare Center Name] and its representatives to photograph, video record, and/or digitally capture images of my child for the following purposes:
Website marketing materials
Blog posts and newsletters
Social media platforms (e.g., Facebook, Instagram)
Printed brochures or flyers
I understand that:
My child’s name will not be disclosed without further written permission
These images may be used indefinitely for promotional purposes
I may revoke this consent at any time in writing
Please select one:
[ ] I give full permission to use my child’s image/video
[ ] I give permission with the following limitations: __________________________
[ ] I do not give permission for any use of my child’s image
Parent/Guardian Signature: ____________________________
Date: ____________________________